Big Boom in Social Media Advertisement Industry
Big Boom in Social Media Advertisement Industry Social media marketing is the use of social media platforms and websites to advertise a product or service. Although the terms e-marketing and digital marketing still dominate in science, social media marketing is becoming increasingly popular with both practitioners and researchers. Most social media platforms have built-in data analytics tools that businesses can use to track the progress, success, and engagement of advertising campaigns. Companies engage a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. Get Sample PDF Leading players of Social Media Advertisement Industry : Facebook, Inc.; Twitter; Pinterest, Inc.; LinkedIn Corporation; Google LLC (YouTube) At a strategic level, social media marketing involves managing a marketing campaign, steering it, determining the scope (e.g., more active or passive use...