Market Research Reports

Flourishing demand for Direct Mail Automation Software Industry Marketing automation refers to software and technology platforms designed for marketing departments and organizations to market more effectively across multiple online channels and automate repetitive tasks. Marketing departments, consultants, and part-time marketing employees benefit from specifying criteria and results for tasks and processes that are then interpreted, stored, and executed by software, increasing efficiency and reducing human error. Get Sample PDF Some of the key players of Direct Mail Automation Software Industry : Sendoso, PFL, Lob, Alyce, Melissa (Mailers+4), Direct Response Media Group, Reachdesk, optilyz, Postal.io, Postie, Inkit, AmazingMail, Click2Mail, Postalytics + Boingnet Originally focused on email marketing automation, marketing automation refers to a wide range of automation and analytics tools for marketing, especially inbound marketing. Marketing Automation platforms are used as a hosted...

The Incredible Growth of Direct Mail Automation Software Industry Direct marketing is a form of communicating an offer in which companies communicate directly with a selected customer and provide a method for a direct response. It is also known as direct response marketing among practitioners. Advertising, on the other hand, is a mass message. Get Sample PDF Some of the key players of Direct Mail Automation Software Industry : Sendoso, PFL, Lob, Alyce, Melissa (Mailers+4), Direct Response Media Group, Reachdesk, optilyz, Postal.io, Postie, Inkit, AmazingMail, Click2Mail, Postalytics + Boingnet Reply channels include 800 numbers, reply cards, reply forms to be sent in an envelope, websites, and email addresses. The proliferation of direct marketing and the undesirable nature of some communications have resulted in regulations and laws such as the CAN-SPAM Act requiring US consumers to opt out. A 2010 study by the Direct Marketing Association reports that marketers - commercial and nonp...