The Incredible Growth of Direct Mail Automation Software Industry

The Incredible Growth of Direct Mail Automation Software Industry

Direct marketing is a form of communicating an offer in which companies communicate directly with a selected customer and provide a method for a direct response. It is also known as direct response marketing among practitioners. Advertising, on the other hand, is a mass message.

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Some of the key players of Direct Mail Automation Software Industry:

Sendoso, PFL, Lob, Alyce, Melissa (Mailers+4), Direct Response Media Group, Reachdesk, optilyz, Postal.io, Postie, Inkit, AmazingMail, Click2Mail, Postalytics + Boingnet

Reply channels include 800 numbers, reply cards, reply forms to be sent in an envelope, websites, and email addresses. The proliferation of direct marketing and the undesirable nature of some communications have resulted in regulations and laws such as the CAN-SPAM Act requiring US consumers to opt out.

A 2010 study by the Direct Marketing Association reports that marketers - commercial and nonprofit - spent $ 153.3 billion on direct marketing in 2010, representing 54.2% of all advertising spend in the United States. Measured against total sales in the United States, this advertising spend generated additional sales of approximately $ 1.798 trillion. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. In 2010, the United States had 1.4 million direct marketing employees. Their combined sales efforts directly supported 8.4 million other jobs for a total of 9.8 million U.S. jobs.

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