Growth Hacking Strategies For Premium Motorcycle Helmet Industry

Growth Hacking Strategies For Premium Motorcycle Helmet Industry

A motorcycle helmet is a type of helmet used by motorcyclists. Motorcycle helmets help keep the motorcycle safe by protecting the rider's head in the event of an impact. They reduce the risk of head injuries by 69% and the risk of death by 42%. Their use is required by law in many countries.

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Some of the key players of Premium Motorcycle Helmet Industry:

Bell, Schuberth, Nolan, OGK Kabuto, Shoei, Suomy, HJC, AGV, Arai, Shark, Airoh, LAZER

Motorcycle helmets consist of an inner shell made of polystyrene foam, which absorbs the shock of an impact, and a protective plastic outer layer. There are several variations, particularly helmets that cover the chin area and helmets that don't. Some helmets offer additional amenities such as ventilation, face protection, sun visor, hearing protection or intercom.

The origins of the helmet go back to the Brooklands circuit in early 1914 when a doctor, Dr. Eric Gardner, noted that he saw a motorcyclist with head injuries about every two weeks. He had Mr. Moss of Bethnal Green make canvas and shellac helmets stiff enough to take a heavy blow and smooth enough to peek from the projections he encountered. He presented the design to the Auto-Cycle Union, where it was initially condemned, but later switched to the idea and made compulsory for the TT races on the Isle of Man in 1914, despite the opposition from the drivers.

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