Flourishing demand for Direct Mail Automation Software Industry

Flourishing demand for Direct Mail Automation Software Industry

Marketing automation refers to software and technology platforms designed for marketing departments and organizations to market more effectively across multiple online channels and automate repetitive tasks. Marketing departments, consultants, and part-time marketing employees benefit from specifying criteria and results for tasks and processes that are then interpreted, stored, and executed by software, increasing efficiency and reducing human error.

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Some of the key players of Direct Mail Automation Software Industry:

Sendoso, PFL, Lob, Alyce, Melissa (Mailers+4), Direct Response Media Group, Reachdesk, optilyz, Postal.io, Postie, Inkit, AmazingMail, Click2Mail, Postalytics + Boingnet

Originally focused on email marketing automation, marketing automation refers to a wide range of automation and analytics tools for marketing, especially inbound marketing. Marketing Automation platforms are used as a hosted or web-based solution, and the customer does not require software installation. Using a marketing automation platform is to streamline sales and marketing organizations by replacing high-touch, repetitive manual processes with automated solutions.

Marketing automation is a platform marketers use to plan, coordinate, manage, and measure all of their marketing campaigns, both online and offline. It is often used in conjunction with lifecycle marketing strategy to closely manage and nurture generated leads, with the goal of converting them into customers.

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