Trending Report on Search Engine Marketing Services Industry

Trending Report on Search Engine Marketing Services Industry

Search engine marketing (SEM) is a form of internet marketing that promotes websites by increasing their visibility on search engine results pages (SERPs) primarily through paid advertising. SEM may include Search Engine Optimization (SEO), which is used to customize or rewrite website content and website architectures to rank higher on search engine results pages and improve Pay Per Click (PPC) listings.

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Some of the key players of Search Engine Marketing Services Industry:

Google Marketing Platform (formerly DoubleClick), NinjaCat, Acquisio, Serpstat, AdStage, Google Ads (formerly AdWords), Marin Software, SE Ranking, ReachLocal, Bing Ads, ClickGUARD, Swoop, Kenshoo (formerly Kenshoo Infinity Suite), MatchCraft, MarketMuse, Kantar Advertising and Paid Search Intelligence (AdGooroo), WordStream Advisor, Adobe Advertising Cloud, Yahoo! Advertising, Ubersuggest, RocketData, Sizmek, ReportGarden

In 2007, US advertisers spent $ 24.6 billion on search marketing. In the second quarter of 2015, Google (73.7%) and the Yahoo-Bing partnership (26.3%) accounted for nearly 100% of US search spend. As of 2006, SEM grew much faster than traditional advertising and even other online marketing channels.

Search campaigns are managed either directly with the SEM provider or via an SEM tool provider. It can also be done for self-service or through an advertising agency. Since October 2016, Google has been the leader in the global search engine market with a market share of 89.3%. Bing is in second place with a market share of 4.36%, Yahoo in third place with a market share of 3.3% and the Chinese search engine Baidu in fourth place worldwide with a share of around 0.68%.

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