Astonishing Growth in Native Advertising Industry

Astonishing Growth in Native Advertising Industry

Native advertising is a type of advertising that conforms to the form and function of the platform on which it is displayed. In many cases it works like an advertorial and manifests itself as a video, article or editorial. The word "native" refers to this coherence of the content with the other media appearing on the platform.

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Leading players of Native Advertising Industry:

AdPushup Inc., IAB Playbook, Instinctive Inc, Nativo, Inc., Outbrain Inc., Revcontent, LLC, Sharethrough, Inc., StackAdapt Inc., Taboola, Inc, Triple Lift, Inc.

These ads reduce a consumer's ad recognition by blending the ad into the platform's native content and using somewhat ambiguous language such as "sponsored" or "branded content". They can be difficult to identify correctly due to their ambiguity.

Product placement (embedded marketing) is a precursor to native advertising. The former places the product within the content, while native marketing, which is legal in the United States, brings the product and content together if there is sufficient disclosure.

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