Flourishing demand for Digital Asset Management Industry

Flourishing demand for Digital Asset Management Industry

Operations on a set of digital assets require the use of a computer application implementing digital asset management (DAM) to ensure that the owner, and possibly his delegates, can perform operations on the files of the asset. data.

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Some of the key players of Digital Asset Management Industry:

Adobe, MediaValet, Cognizant Technology Solutions, IBM, Aprimo, Dell EMC, Nuxeo, Oracle, OpenText, Northplains, Brandmaster, Censhare, Qbank, Canto, Bright (Asset Bank), Bynder, Widen, Extensis, Celum, Cloudinary, Brandfolder, Percolate Industries, Wedia, IntelligenceBank

Management operations on digital assets

Creation

The applications implement the management of digital assets by importing them from analog and / or digital domains (by encoding, scanning, optical character recognition, etc.) or by creating them as new objects.

Indexing

A primary function of a DAM system is to make assets easily accessible to its users by providing a search index that supports retrieval of assets by their content and / or metadata. The cataloging function is usually part of the process of ingesting new assets.

Workflow

Digital assets will typically have a lifecycle, which can include various states such as created, approved, live, archived, and deleted.

Version control

Often a DAM system stores earlier versions of a digital asset and allows them to be downloaded or reverted to. Therefore, a DAM system can function as an advanced type of version control system.

Access control

Finally, a DAM system usually includes security checks to ensure that the people involved have access to the assets. This will often involve integration with existing directory services through technology such as single sign-on.

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