Comprehensive Study on Lead Generation Tools Industry

In marketing, lead generation is the initiation of consumer interests or the investigation of a company's products or services. Leads can be created for purposes such as list creation, collection of e-newsletter lists, or for sales leads. The methods of generating leads usually fall under the umbrella of advertising, but can also include non-paid sources such as organic search engine results or referrals from existing customers.

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Leading players of Lead Generation Tools Industry:

Leadfeeder, Lusha, Prospect.io, Voila Norbert, HubSpot, Reply.io, WisePops, Albacross, OptinMonster, Discover.ly, Hunter.io, Hello Bar, Hunter, Jotform, Skrapp, ReferralCandy

Leads can come from a variety of sources or activities, such as digitally via the Internet, through personal referrals, company phone calls, telemarketers, advertising, and events. A 2015 study found that 89% of respondents said email was the most used channel to generate leads, followed by content marketing, search engines and finally events. A 2014 study found that direct traffic, search engines, and referrals were the three most popular online channels for lead generation, accounting for 93% of leads.

Lead generation is often combined with lead management to move leads down the purchase funnel. This combination of activities is known as pipeline marketing. A lead is usually assigned to someone who should be followed up. Once the person (e.g. the salesperson) has reviewed them and qualified them for a potential business, the lead is converted into a business opportunity. The opportunity then has to go through several sales stages before the deal is won.