COMPREHENSIVE STUDY ON ONLINE REPUTATION MANAGEMENT SOFTWARE Industry

COMPREHENSIVE STUDY ON ONLINE REPUTATION MANAGEMENT SOFTWARE Industry

Reputation management refers to influencing and controlling or covering up the reputation of a person or group. Originally a public relations term, the growth of the internet and social media, along with reputation management companies, have made search results a central part of an individual or group's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on managing the results of the product and service search website. Ethical gray areas include mugshot removal sites, artificial turf customer review sites, censoring negative complaints, and using search engine optimization tactics to influence results.

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Some of the key players of Online Reputation Management Software Industry:

BirdEye Inc, Brandyourself.com, Inc, BrightLocal, Chatmeter, Hootsuite, LocalClarity, Qualtrics, Reputation.com, Inc., Vendasta, Yext

With extensive developments in this area of ​​public relations synchronized with the growth of the internet and social media, as well as the emergence of reputation management companies, the overall view of search results has become an integral part of what defines "reputation" and "reputation" after all Following these developments, reputation management now consists of two areas: online and offline reputation management.

Online reputation management focuses on managing search results for products and services in the digital space. As a result, the same suggested links will often appear on the first page of a Google search. ORM systems are integrated in a large number of electronic markets and online communities such as e-Bay, Amazon and Alibaba. With the help of effective control nodes, these can minimize the threat and protect systems from possible misuse and abuse by malicious nodes in decentralized overlay networks.

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