GROWTH HACKING STRATEGIES FOR ONLINE GROCERY Industry

GROWTH HACKING STRATEGIES FOR ONLINE GROCERY Industry

An online grocer is either a brick and mortar supermarket or grocery store that allows online ordering, or a standalone e-commerce service that includes groceries. A flat-rate shipping fee is usually charged for this service. Online grocery delivery services are available across Europe, Asia, and North America, mainly in urban centers. Online ordering is done through e-commerce websites or mobile apps.

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Some of the key players of Online Grocery Industry:

Carrefour, Kroger, Tesco, Walmart, Amazon, Target, ALDI, Coles Online, BigBasket, Longo, Schwan Food, FreshDirect, Honestbee, Alibaba

The COVID-19 pandemic accelerated the growth of online grocers significantly, and online grocery purchases increased by 300% in the first few months of the pandemic. Additionally, first-time online grocery shoppers made up 41% of online grocery shoppers.

In brick-and-mortar stores with online orders, customers can order online and collect their finished orders from the store on the way home. In-store pickup - sometimes referred to as "Click & Collect" - is usually offered for same-day purchases. It is usually cheaper than delivery and can be done at a time of the customer's choice. This option is popular in rural areas. It's also useful for customers who live outside of the store's local delivery area.

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