DIGITAL OUT OF HOME (OOH) ADVERTISING Industry

Top Facts You Didn’t Know About DIGITAL OUT OF HOME (OOH) ADVERTISING Industry

Outdoor advertising (OOH), also known as outdoor advertising, outdoor media, and outdoor advertising, is advertising that is experienced outside the home. This includes billboards, wallscapes, and posters that you can see on the go. This also includes location-based media that can be seen in convenience stores, medical centers, salons and other stationary facilities, for example.

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Some of the key players of DIGITAL OUT OF HOME (OOH) ADVERTISING Industry:

ADFLOW Networks, Clear Channel Outdoor Holdings Inc, Daktronics Inc, DISE International AB, Four Winds Interactive, JCDecaux Group, Lama Advertising Company, Omnivex Corporation, OUTFRONT Media, YCD Multimedia

OOH advertising formats can be divided into six main categories: billboards, street, streets, highways, transit and alternative.

The US OOH advertising industry includes more than 2,100 operators in 50 states, representing the major out-of-home format categories. [Citation required] These OOH media companies range from public multinational media companies to small, independent family businesses. Currently, the UK and France are Western Europe's first and second largest markets for OOH. Data from Outsmart (formerly the Outdoor Media Center), the UK's outdoor advertising association, shows that Digital Out-of-Home (DOOH) grew 29.7% CAGR from 2009 to 2014.

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