Email marketing is the process of sending a promotional message, usually to a group of people, via email. In the broadest sense, any email sent to a prospect or current customer can be considered email marketing. It involves using email to send advertisements, soliciting deals, or soliciting sales or donations. Email marketing strategies typically aim to achieve one or more of the three main goals in order to build loyalty, trust, or brand awareness. The term usually refers to sending email messages with the aim of improving a merchant's relationship with current or past customers, building customer loyalty and doing business again, attracting new customers, or convincing current customers Buy something instantly and share third-party ads.
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In addition to the technological growth of the 21st century, email marketing has developed rapidly. Before this growth, email marketing wasn't as effective when most customers were new to email. In 1978, Gary Thuerk of Digital Equipment Corporation (DEC) sent the first bulk email through the Advanced Research Projects Agency Network (ARPANET) to approximately 400 prospects. He claims this resulted in $ 13 million in sales of DEC products and highlighted the potential of marketing through mass emails.
However, as email marketing emerged as a powerful means of direct communication, it was increasingly referred to as "spam" in the 1990s and the use of filters and blocking programs to block content from emails began. To effectively communicate a message via email, marketers needed to develop a way to route content to the end user without being cut off by automatic filters and spam removal software.
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