Growth Hacking Strategies for Cloud Communication Platform Industry

Growth Hacking Strategies for Cloud Communication Platform Industry

Cloud communication is internet-based voice and data communication in which telecommunication applications, switching and storage are hosted by third parties outside of the company and accessed over the public internet. Cloud services are a broad term that primarily refers to data center-hosted services that run and are accessed over an Internet infrastructure. Until recently, these services were data-centric, but with the development of Voice over Internet Protocol (VoIP), voice has become part of the cloud phenomenon. Cloud telephony (also known as hosted telephony) specifically refers to voice services and specifically to the replacement of traditional business telephone equipment such as a private branch exchange (PBX) with third-party VoIP services.

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Some of the key players of Cloud Communication Platform Industry:

Avaya, Inc., Twilio, Inc., 8×8, Inc., Plivo, Inc., Telestax, Inc., Cisco System, Inc., West IP Communications, Inc., Netfortris, Inc., Nexmo, Inc., Callfire

Cloud communication providers provide voice and data communication applications and services and host them on servers that the providers own and maintain, and enable their customers to access the "cloud". By paying only for the services or applications they use, customers have a cheaper, more reliable, and more secure communications environment without the hassles associated with the more conventional deployment of PBX systems.

Companies can use cloud communication services to reduce costs without having to forego functions. The success of Google and others as cloud-based providers has shown that a cloud-based platform can be just as effective as a software-based platform, but at a much lower cost. Voice services delivered from the cloud add value to hosted telephony as users can just as easily turn to a cloud-based offering rather than relying on a facility-based service provider for hosted VoIP. This expands your options beyond local or regional airlines.

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